Balancing Revenue & Acquisition Costs for Sustainable Growth

✨ KEY INSIGHTS

• Install: 25k+ in first 30 days

• ROAS: D7 >40%

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🔹 The challenge?

Breaking into a competitive market required identifying the most effective platforms and ad placements to drive both engagement and revenue. The key was balancing revenue with acquisition costs.

🔹 Our strategy?

We made Apple Search Ads our revenue driver, with Today Tab boosting visibility and attracting high-quality installs. To keep costs in line, we complemented this with other media channels, driving solid engagement while maintaining a balanced CPI.

🔹 The result?

The strategy boosted engagement and revenue, maintaining a cost-effective balance between CPI and revenue. This drove strong results through Apple Search Ads and targeted media.