K-Pop Excitement in Bangkok: A Smart Outdoor Ad Campaign

✨ KEY INSIGHTS

• Impression: 9M+

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🔹 The challenge?

Building excitement for a major South Korean music awards show in Bangkok and ensuring maximum visibility among K-pop fans.

🔹 Our strategy?

We launched a strategic OOH campaign targeting high-traffic areas popular with K-pop fans. By placing ads in key shopping centers, department stores, and major transit routes, we ensured broad exposure.

🔹 The result?

An immersive experience that generated buzz and made the event one of the most anticipated in Thailand's K-pop community! 🌟📍