Strategic Outdoor Ads: Maximum Impact, Maximum Reach
MMORPG, ACG Collective RPG
TW
2022 - 2023
Tailored Strategies for Maximum Impact
✨ KEY INSIGHTS
Build unstoppable momentum via OOH blitz secures top download spot for product launch
Creating a viral sensation by leveraging catchy music and public ads to fuel social conversations
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For two product launches, we optimized marketing budgets with distinct strategies to maximize reach and engagement.
🔹 The challenge?
Maximizing reach and engagement for two distinct product launches in Taiwan.
🔹 Our strategy?
We optimized marketing budgets with dual strategies:
• High-exposure marketing in prime commercial areas, using WOM and KOLs to build buzz for the most anticipated product.
• Targeted ads in anime hotspots, attracting highly engaged users and sparking conversations.
🔹 The result?
Strong visibility and impactful engagement, perfectly aligned with audience behavior for maximum impact! ✅🎯