Tailored Offline Event: Engaging Media & Building Connections

✨ KEY INSIGHTS

• Total media coverage was nearly 2x higher than the general average

• Taiwan and Hong Kong’s No.1 gaming forum, Bahamut, offers a free exclusive feature article

• Taiwanese local TV station produces a special feature report

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🔹 The challenge?

Building strong media relationships and creating excitement for an upcoming title through an offline event.

🔹 Our strategy?

We organized a public meet-and-greet to engage the media, offering exclusive first-hand insights into the title, with the legendary producer personally introducing the product.

This approach set clear expectations and demonstrated our commitment to Taiwan's audience. Despite time and resource constraints, we leveraged our strong media connections to ensure exceptional exposure.

🔹 The result?

Twice the typical media exposure, greatly amplifying the event’s reach and impact, far surpassing expectations! 🌟🎮