From Beverage Collabs to Player Retention—How Guardian Tales Maximized Impact

🔹 The Challenge?



We aimed to integrate gaming into everyday life and boost brand visibility through a unique collaboration, engaging both gamers and general consumers.

🔹 Our Strategy?

* Brand Collaboration with Taiwanese Beverage Company:

We teamed up with a major Taiwanese beverage brand for a limited-edition packaging campaign. 600,000 bottles were distributed across 14,000+ retailers, with each product featuring an in-game item code, connecting real-world purchases to exclusive rewards within Guardian Tales.

*Mastering Game Monetization:

Over 5 years, we optimized campaigns across Taiwan, Hong Kong, Southeast Asia, and the Middle East. We initially focused on app installs, then targeted high-revenue players with in-app purchase potential, using retargeting and data insights to refine strategies.

🔹 The Result?

* Brand Collaboration: Successfully connected the game to daily life, driving excitement and engagement through real-world purchases linked to in-game rewards.

* Game Monetization: Achieved impressive ROAS across diverse Asian markets, ensuring Guardian Tales’s long-term success and growth.

This campaign demonstrated the power of strategic partnerships and data-driven advertising, fueling ongoing growth for Guardian Tales. 🚀🎮