How a Globally Known Strategy Game Captured New Players in SEA & Oceania

*4X: eXplore, eXpand, eXploit, eXterminate

** RTS: Real-Time Strategy

🔹 The Challenge?

1. 4X RTS Expansion: Promoting a new season update and attracting new users in a competitive market.

2. SEA & Oceania: Achieving high registrations from day one in Southeast Asia and Oceania within a short timeframe.

🔹 Our Strategy?

1. 4X RTS Expansion: Influencer-Led Campaign

* Partnered with influencers for livestreams and reviews on popular platforms, creating excitement for the new season update.

2. SEA & Oceania: Optimized Media

* Fine-tuned media channels and localized key elements to ensure a strong initial impact and high engagement in these regions.

🔹 The Result?

* 4X RTS Expansion: Boosted user interest and anticipation for the new update.

* SEA & Oceania: Achieved registration goals on day one and exceeded retention benchmarks.

By leveraging influencers and optimizing media strategies, we drove excitement and engagement, ensuring strong growth and retention across regions. 🎮🔥