From Beta to Launch: How Our Full-Funnel Strategy Sustained Engagement Across Every Phase

🔹 The challenge?

Introducing a new genre of RPG based on a beloved MMORPG meant capturing both loyal fans and new audiences.

Our challenge was to drive user engagement and acquisition across all phases: Beta, Pre-registration and Launch, while appealing to both groups within the market.

🔹 Our strategy?

We executed a full-funnel marketing strategy tailored to each phase. By targeting early adopters and expanding visibility across various channels and phase, we built anticipation and sustained user engagement throughout the campaign.

Our efforts ranged from influencer collaborations to media placemnets and direct outreach.

🔹 The result?

Our coordinated approach sustained engagement and quality acquisitions across all user life stages and surpassed the target goals in every phase.