Catch the Eye, Win the Heart

A top Korean webtoon platform made a splash in Thailand with an app launch that not only took off but also kept growing sustainably!

🔹 The challenge?

Successfully launching a top Korean webtoon platform in Thailand while driving sustainable growth.

🔹 Our strategy?

We began by maximizing installs, then shifted to a ROAS-driven strategy as the product matured. Retargeting campaigns boosted D7 ROAS, while creative updates kept CPI competitive. We also focused heavily on user quality management, constantly monitoring post-install performance and conducting cohort analyses.

🔹 The result?

A perfect balance between CPI and user quality, driving long-term success and ensuring continuous growth for the app! 🌟📱