Glohow & KOLs: Building Communities Through Competitions
MMORPG
TH, HK, MO
2022-2024
Building Buzz with Influencers in MMORPGs
✨ KEY INSIGHTS
Influencers: 130+
Total Views (D-7): 6M+
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🔹 The challenge?
Building buzz and engagement for two MMORPGs by attracting new players and encouraging competition.
🔹 Our strategy?
We partnered with streamers at key campaign stages to engage audiences who love intense battles and encourage their followers to join the game.
Streamers were strategically assigned to different servers, fostering natural competition between factions. We also helped influencers create LINE groups, promoting player interaction and discussion.
🔹 The result?
Increased engagement and excitement, with players actively joining factions and connecting with each other, driving organic growth and community building! 🎮🔥