Targeting Hardcore Gamers: Influencer-Led Campaign Success

✨ KEY INSIGHTS

• Influencers: 33

• Engagement: 90k+

• Diverse influencer partnerships drove product adoption among new audiences, fostering a loyal player base right from launch

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🔹 The challenge?

Reaching hardcore gamers and generating organic buzz for a new game launch.

🔹 Our strategy?

We teamed up with 33 top ACG streamers, cosplayers, and artists to showcase the game’s unique features, sparking a viral wave.

As a result, 104 additional influencers organically joined the campaign, amplifying the impact.

🔹 The result?

Over 300 pieces of user-generated content at launch, significantly boosting SEO and generating organic buzz across Taiwan, Hong Kong, Macau, and Southeast Asia! 🎮✨