Pre-Launch Strategy: Introducing Korean Derma Cosmetics to Thailand

✨ KEY INSIGHTS

• Influencers: 61

• Total Views (D-7): 751k

• Engagement rate: 4.36%

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🔹 The challenge?

Introducing a new Korean derma cosmetics brand to the competitive Thai market while building trust and sustaining engagement.

🔹 Our strategy?

We collaborated with dermatologists and medical professionals for credible endorsements and educational content through influencer marketing.

To maximize reach, we employed boosted content, Facebook Page Like Campaigns, Google search ads, and CPAS ads to enhance brand visibility.

🔹 The result?

Successful brand positioning in a competitive market, with increased trust and engagement through strategic influencer collaborations and digital marketing efforts! 🌟💄