Camera App Success: Influencer Marketing Done Right
Camera App
TH, TW
2023
Driving Impact with Influencers: Promoting a New Camera App Feature
✨ KEY INSIGHTS
Influencers: 52
Total View (D-7): 11M
Engagement rate: 1.31%
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🔹 The challenge?
Promoting a new feature of a camera app and creating viral buzz.
🔹 Our strategy?
We targeted young lifestyle influencers on platforms with the highest engagement from the app's target audience. The goal was to create viral content that resonated with users and aligned with the app’s concept.
🔹 The result?
A surge in buzz and engagement, successfully raising awareness and driving attention to the new feature of the camera app! 📸✨